Lauren Sieben

Category: Social media

  • Girl Scouts – Social Media, Copywriting

    Girl Scouts – Social Media, Copywriting

    I’ve worked with Girl Scouts councils in southeast Wisconsin and western Washington as a content strategist, webmaster and social media manager. I have extensive experience writing in the Girl Scouts brand voice to create compelling copy for fund development campaigns, social media posts, blog posts and other assets. Social media and blog posts: Other written…

  • Wyoming Office of Tourism – Social Media

    Wyoming Office of Tourism – Social Media

    I led paid social media strategy for the Wyoming Office of Tourism, optimizing content to help the tourism board achieve objectives including conversions (information requests, e-newsletter sign-ups), website traffic, video views and post engagements. Platforms: Facebook, Instagram, Twitter, Pinterest

  • Carmex – Social Media & Public Relations

    Carmex – Social Media & Public Relations

    As a senior account executive on the Carmex social media team, I led the day-to-day execution of the brand’s social media efforts, including writing post copy and running paid social media campaigns. On the Carmex PR team I spearheaded local PR efforts in addition to pitching Carmex stories to national media outlets. Select placements: BizTimes…

  • Bryant & Stratton College – Social Media

    Bryant & Stratton College – Social Media

    I worked on the social media team for Bryant & Stratton College where I created promoted campaigns on Facebook, LinkedIn and Twitter to promote programs and enrollment among prospective students.