Category: Portfolio

  • Girl Scouts – Social Media, Copywriting

    Girl Scouts – Social Media, Copywriting

    I’ve worked with Girl Scouts councils in southeast Wisconsin and western Washington as a content strategist, webmaster and social media manager. I have extensive experience writing in the Girl Scouts brand voice to create compelling copy for fund development campaigns, social media posts, blog posts and other assets. Social media and blog posts: Other written…

  • Wyoming Office of Tourism – Social Media

    Wyoming Office of Tourism – Social Media

    I led paid social media strategy for the Wyoming Office of Tourism, optimizing content to help the tourism board achieve objectives including conversions (information requests, e-newsletter sign-ups), website traffic, video views and post engagements. Platforms: Facebook, Instagram, Twitter, Pinterest

  • Content writing

    Content writing

    Blogging + content marketing Journalism Writing Tips for Your Website Content 4 Tips for Building a Podcast Brand Should You Hire a Website Agency to Manage Your Site? How Websites Track You Using Data Collection Create a Nonprofit Mission Statement That Inspires Create a Campaign Website on a Budget Snackable Content 101: Writing for…

  • Dominican Republic – Public Relations

    Dominican Republic – Public Relations

    As a U.S. PR representative for the Dominican Republic Ministry of Tourism, I led day-to-day PR efforts including pitching story ideas to media, coordinating and leading in-country group press trips and developing press releases and weekly media alerts. I currently work with the Ministry of Tourism as a freelancer for their U.S. PR agency, BVK,…

  • Carmex – Social Media & Public Relations

    Carmex – Social Media & Public Relations

    As a senior account executive on the Carmex social media team, I led the day-to-day execution of the brand’s social media efforts, including writing post copy and running paid social media campaigns. On the Carmex PR team I spearheaded local PR efforts in addition to pitching Carmex stories to national media outlets. Select placements: BizTimes…

  • Bryant & Stratton College – Social Media

    Bryant & Stratton College – Social Media

    I worked on the social media team for Bryant & Stratton College where I created promoted campaigns on Facebook, LinkedIn and Twitter to promote programs and enrollment among prospective students.

  • Asenzya – Public Relations

    Asenzya – Public Relations

    I worked on the PR team for Oak Creek, Wis.-based Asenzya Inc. as the company went through a rebranding and name change. I executed efforts to promote the B2B spice blend and seasoning company in both national and local Milwaukee media, as well as national trade media. Select placements: Baking Business Food Business News BizTimes…

  • Website copy – STIR advertising agency

    Website copy – STIR advertising agency

    I wrote website copy for STIR, a Milwaukee-based advertising agency. Examples below include capabilities pages for public relations and social media. Click each page preview below to enlarge.

  • Digital / video / audio

    Digital / video / audio

    Video/multimedia Watch and listen to a guided tour of University of Iowa flood recovery projects. Video created, edited and narrated by Lauren Sieben. (For the Press-Citizen)   More video work: Both videos below filmed on an iPhone 4S, edited in Final Cut Pro X. Before/after slider images built with Javascript: Click the image below to…