{"id":262,"date":"2017-06-05T11:01:03","date_gmt":"2017-06-05T16:01:03","guid":{"rendered":"https:\/\/laurensieben.com\/?p=262"},"modified":"2019-05-23T15:15:17","modified_gmt":"2019-05-23T20:15:17","slug":"carmex-social-media","status":"publish","type":"post","link":"https:\/\/laurensieben.com\/?p=262","title":{"rendered":"Carmex &#8211; Social Media &#038; Public Relations"},"content":{"rendered":"<p>As a senior account executive on the Carmex social media team, I led the day-to-day execution of the brand&#8217;s social media efforts, including writing post copy and running paid social media campaigns.<\/p>\n<div id='gallery-1' class='gallery galleryid-262 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.31-AM.png'><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"670\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.31-AM.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.31-AM.png 499w, https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.31-AM-223x300.png 223w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.22-AM.png'><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"653\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.22-AM.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.22-AM.png 497w, https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.43.22-AM-228x300.png 228w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1500-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"1115\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1500-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1500-1.png 746w, https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1500-1-201x300.png 201w, https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1500-1-685x1024.png 685w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.36.48-AM.png'><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"652\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.36.48-AM.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.36.48-AM.png 499w, https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-05-at-11.36.48-AM-230x300.png 230w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1499.png'><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1106\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1499.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1499.png 750w, https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1499-203x300.png 203w, https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/IMG_1499-694x1024.png 694w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>On the Carmex PR team I spearheaded local PR efforts in addition to pitching Carmex stories to national media outlets.<\/p>\n<p><strong>Select placements:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.biztimes.com\/2017\/industries\/advertising-marketing-media\/iconic-carmex-brand-reaches-new-heights\/\" target=\"_blank\" rel=\"noopener\">BizTimes Milwaukee<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=bA6zKec_Hlc\" target=\"_blank\" rel=\"noopener\">WISN-12: Made in Wisconsin<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As a senior account executive on the Carmex social media team, I led the day-to-day execution of the brand&#8217;s social media efforts, including writing post copy and running paid social media campaigns. On the Carmex PR team I spearheaded local PR efforts in addition to pitching Carmex stories to national media outlets. Select placements: BizTimes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[239,237],"tags":[],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","category-socialmedia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/laurensieben.com\/wp-content\/uploads\/2017\/06\/Carmex_5.19_DailyCareWinterment_NoChill_FB.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p14UBm-4e","_links":{"self":[{"href":"https:\/\/laurensieben.com\/index.php?rest_route=\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurensieben.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laurensieben.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laurensieben.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laurensieben.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=262"}],"version-history":[{"count":0,"href":"https:\/\/laurensieben.com\/index.php?rest_route=\/wp\/v2\/posts\/262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurensieben.com\/index.php?rest_route=\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/laurensieben.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laurensieben.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laurensieben.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}