{"id":361,"date":"2018-06-13T09:34:08","date_gmt":"2018-06-13T14:34:08","guid":{"rendered":"https:\/\/laurensieben.com\/?p=361"},"modified":"2018-06-13T09:42:40","modified_gmt":"2018-06-13T14:42:40","slug":"wyoming-office-of-tourism-social-media","status":"publish","type":"post","link":"https:\/\/laurensieben.com\/?p=361","title":{"rendered":"Wyoming Office of Tourism &#8211; Social Media"},"content":{"rendered":"<p>I led paid social media strategy for the Wyoming Office of Tourism, optimizing content to help the tourism board achieve objectives including conversions (information requests, e-newsletter sign-ups), website traffic, video views and post engagements.<\/p>\n<p>Platforms: Facebook, Instagram, Twitter, Pinterest<\/p>\n<div id='gallery-1' class='gallery galleryid-361 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG2.png'><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"628\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG2.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG2.png 963w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG2-300x196.png 300w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG2-768x501.png 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG1.png'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"607\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG1.png 945w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG1-300x193.png 300w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-IG1-768x493.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-FB1.png'><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"460\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-FB1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-FB1.png 514w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-FB1-300x268.png 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-PIN1.png'><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"441\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-PIN1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-PIN1.png 933w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-PIN1-300x142.png 300w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-PIN1-768x363.png 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-TW1.png'><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"589\" src=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-TW1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-TW1.png 610w, https:\/\/laurensieben.com\/wp-content\/uploads\/2018\/06\/WOT-TW1-300x290.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I led paid social media strategy for the Wyoming Office of Tourism, optimizing content to help the tourism board achieve objectives including conversions (information requests, e-newsletter sign-ups), website traffic, video views and post engagements. 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